BlackRock Exclusive: Investment in Willow to Support NextGen Investors

BlackRock has invested in Willow Network, Inc. (“Willow”), a startup that helps financial advisors serve a new generation of investors.

This funding will enable Willow (trustwillow.com) to launch two new certificate programs that address the unique financial and planning challenges faced by women and younger clients.

Elizabeth Koehler, Head of Advisor Engagement at BlackRock, highlighted the importance of this partnership: “We are witnessing