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General Atlantic: Joe & The Juice Majority Stake Acquired

In a significant development, General Atlantic, a US-based private equity group, has made an agreement to acquire a controlling stake in Joe & the Juice.

Joe And The Juice cafe front Copenhagen, Denmark - 02 Sep 2018. Photo: Shutterstock
General Atlantic will own a majority share in Joe And The Juice cafe front Copenhagen, Denmark – 02 Sep 2018. Photo: Shutterstock

The popular high street chain, known for its smoothies and sandwiches, attracts a young professional and hipster clientele.

General Atlantic, an existing minority shareholder, will purchase the stake previously held by Swedish firm Valedo Partners, which has decided to exit its investment in the company.

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