KKR is partnering with retail brokerages, Charles Schwab Corp. and Fidelity, to tap the “mass affluent” investor market.
![KKR teams up with Fidelity and Schwab to unlock opportunities in the mass affluent investor market. PHOTO: ALP/Reuters/Brendan McDermid](https://krugmaninsights.com/wp-content/uploads/2023/10/3VIX4OV2KVJARHNJBWULXKCFZQ-1-1024x683.webp)
Institutional investors had historically invested heavily in private equity, however, now, as interest rates hit near-zero levels, they find themselves too heavily invested and this market is drying up.
Individuals represent a largely untapped market, making up an estimated $178tn