Santander is expanding its workforce by hiring 40 private bankers in 2024, focusing on affluent clients in Miami and Mexico.
This recruitment is part of a larger strategy to enhance services for wealthy individuals and families, initiated last year to intensify the bank’s attention on both high and ultra-high net worth clients within its private banking sector.
According to an insider, this push over the past two years has resulted in 90 new hires, with the majority stationed in strategic locations like Miami and Mexico,
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