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UBS initiates Global Rebranding, Credit Suisse name no more

The globally recognized Credit Suisse logo is now at risk of gradually disappearing from public sight. UBS, the bank orchestrating the integration, has already taken steps to eradicate the historic brand. Signs at Credit Suisse’s US headquarters have been replaced, and additional changes are underway at key locations worldwide.

The global phase-out of the Credit Suisse brand is well underway, but the brand might endure in Switzerland if UBS sells its rival's local operations. © Sergio Ermotti/LinkedIn
The global phase-out of the Credit Suisse brand is well underway, but the brand might endure in Switzerland if UBS sells its rival’s local operations. © Sergio Ermotti/LinkedIn

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