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BlackRock, Apollo Exclusive: New Amazon Aggregator Merger Explained

BlackRock and Apollo Global Management are finalizing plans to finance the merger of two major Amazon aggregators, Branded and Heyday, into a new company named Essor, meaning “take flight” in French.

The BlackRock Offices in San Francisco. PHOTO: Shutterstock
The BlackRock Offices in San Francisco. PHOTO: Shutterstock

This move comes in response to the fading e-commerce boom that marked the pandemic era, signaling a shift towards consolidation in the sector.

The newly formed entity will

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